Image may be NSFW.
Clik here to view.
The residents of Irwindale, CA are crying with rage, or hot under the collar, or burned up, or some other hot saucy wordplay, is how lede sentences around the country are being constructed today. The beloved rooster sauce is irritating the fine folks who live near the two-year-old plant which roasts and emits the oily smoke from 100 million pounds of vine-ripened jalepeno peppers per year. After previous complaints, Huy Fong Foods CEO David Tran said that they installed two layers of active carbon filters, but residents are still complaining about burning eyes and peppery stench:
Ruby Sanchez, who lives almost directly across the street from the plant said, “It’s like having a plate of chili peppers shoved right in your face… Whenever the wind blows that chili and garlic and whatever else is in it, it’s very, very, very strong… it makes you cough.”
Though the production season is only three months, it’s these three months and the city has now sued Huy Fong Foods and Thursday the case will go before a judge who will decide if the plant will be shuttered until Huy Fong can solve the problem.
CEO David Tran, today invoked one of the only laws we remember about our econ 101 class and stated that if production ceased, the price of the much lauded Sriracha would skyrocket.
We do love us some of the hot cock sauce but honestly, even the boldest palate can’t go through too much of that stuff for home use. Suppose even an ska-bandish family like the Duggars didn’t favor mayonnaise but Sriracha. what do you think, a bottle a month? One a week, maybe? And suppose CEO David Tran used this moment in time to raise the price of his sauce for the first time in 30 years.
See that’s the other side of this thing. David Tran is not like the CEO’s who’s balls you want to occupy with your instep. In fact, he has NEVER raised the price of his beloved hot sauce saying that the goal isn’t to become a bajillionaire, but rather “to make enough fresh chili sauce so that everyone who wants Huy Fong can have it. Nothing more.” In fact, he had walked away from corporate buyout figures because those companies care more for the profit than the sauce. Pretty noble stuff for a CEO.
So tomorrow, the suit brought by the city of Irwindale comes before a judge. Stay Tuned.
[Image Via: Foodbeast.com]
